ios vs android and android vs ios
Those who consider that in 2010 the competition between ios vs android and android vs ios has increased to a limit and further simply there is no place strongly are mistaken. Meanwhile, both contenders have serious lacks which they could correct successfully, competing against each other.
Within all 2010 the competition between ios vs android and android vs ios strongly became aggravated as both opponents increased influence in the mobile market. But it, as they say, still florets: in 2011 we are waited by historical counteraction of mobile giants, and rates will inevitably increase in this fight.
With version release iPhone for Verizon, Apple interferes on territory where till now undividedly corrected Android. On the other hand, occurrence of a large quantity of tablets on the basis of Android 3.0 Honeycomb threatens to shake positions iPad. To put it briefly, in 2011 in the mobile market will be hot, but most of all in this fight other manufacturers will suffer not Apple or Google, and more small.
To estimate prospects Android and iOS in 2011, we suggest comparing defects of both platforms. It will help us to understand, how events will develop.
Defects iOS:
The main feature iPhone and iPad - simplicity. To understand management of these mobile devices it is easy any person can.
1. The nonflexible software. iOS offers rather limited possibilities of adjustment and personification. It is necessary to reconcile only to concept Apple or to refuse from iOS in general. For the account of it mobile platform Apple perfectly functions in the borders set by the manufacturer, but is absolutely not capable to carry out of problem which are not entered in these borders - if only the given problem do not solve created for iOS the application.
2. The limited functionality. Both iPhone and iPad approach for information absorption, than for its generation more. Partly it is caused by lacks of the screen keyboard which is quite convenient for input of small fragments of the text, but does not suit at all a writing of long letters or documents. And the operating system does not provide high-grade многозадачности and is not intended for office work: creations of presentations, editing of files or work with several data sets simultaneously.
3. A poor choice of hardware maintenance. Someone likes the big screens, and someone prefers tiny ultraportable devices. The super powerful chamber and other multimedia pleasures is necessary for Someone in a mobile phone, and someone without it perfectly manages and do not intend to overpay for superfluous functionality, but needs the convenient physical keyboard for text entering. However Apple the big diversity in this respect does not offer: it is possible to choose only volume of the built in memory, the operator for iPhone and a set of options for connection for iPad (Wi-Fi or 3G) - that's all.
Defects Android:
The main advantage Android consists that Open Handset Alliance, responsible for working out of standards for this mobile platform, unites variety of leading world manufacturers, including Samsung, Motorola, HTC, LG, Dell, Sony-Ericsson and many other companies. Partners Android let out devices for all tastes; however it simultaneously is also the basic lack of operating system Google.
1. Chaos in an ecosystem. Android - a platform with an open code, therefore manufacturers can do with it practically that want. The unique lever of influence which is at Google the right to forbid manufacturers to use shop of applications Android Market in the products (ios vs android and android vs ios). This right Google uses insufficiently effectively, differently manufacturers would not risk to let out devices with for a long time out-of-date versions Android as it was in a case with Dell Streak, and to fill them under outset not deleted program garbage, as HTC Aria from AT&T and Samsung Fascinate from Verizon.
2. Absence of uniformity. The chaos reigning in an ecosystem, leads to that all devices on the basis of Android essentially differ from each other on the interface and quality of the software. Almost all manufacturers have push buttons in menu Android in own way, and some thus still use own badges that complicates development of system for users.
Other consequence of excessive independence of manufacturers - untimely updating of an operating system. Google lets out large updating for Android at least two times year, however the unique device which in 2010 at once has received these updating - Google Nexus One on the basis of the standard version of OS. All other manufacturers supply the products with alternative program cover Android (which, as a rule, it appears worse, instead of it is better standard). To provide compatibility with the new version of OS, the manufacturer should update a cover, the provider - to checkup it on compatibility with the applications Android, and only after that updating at last reaches users. This process is not co-ordinated absolutely not on time between different manufacturers. All it ios vs android and android vs ios.
3. Absence of the leader. All listed problems are reduced to one: Google it is necessary to prove more resolutely as the leader in ecosystem Android. The open nature of a platform does not give possibility rigidly to supervise action of manufacturers, but it would be possible where more effectively to exercise the right of restriction of access to Android Market as the influence tool on serious infringers. Besides, Google could publish the list of recommendations about work with Android to stimulate manufacturers and providers to observance of certain rules.
Than fight will come to an end ios vs android and android vs ios?
It is necessary to guess only, whether it will be possible to sworn enemies to use weaknesses each other in struggle for the superiority in the market of smart phones. In public consciousness certain notions of the largest players in this segment were already fixed. If users will be not bothered with isolation of an ecosystem iTunes (for now anything similar it is not observed) and if problems with updating and domination of useless applications will not push away consumers from Android (and such cases are rather not numerous) the last year's tendency to growth, most likely, will remain for both platforms.
Is more interesting the situation in the market of tablets is. Some manufacturers, ASUS in particular, already skillfully maintain lacks of functionality and absence of a choice, characteristic for production Apple. And Hewlett-Packard, leaning against the long-term experience in manufacture of tablet personal computers in a combination to operating system Palm web OS, could create more functional and multitask product, than tablets on the basis of Android and iOS. But Apple at present is in the lead in this segment, and presented on CES tablet OS Google (ios vs android and android vs ios) looks rather многообещающе, and many leading manufacturers already were built in turn for the right of its use.
Summing up, it is possible to tell with confidence that in 2011 both Android and iOS will have the big success and will continue to increase the presence in the market. Other mobile platforms though Apple at the beginning for certain will delay at Android a part of potential subscribers Verizon, and the first wave of tablets on the basis of Android which is expected in the spring, of course, will suffer from it mainly will bring down a break-even sales level iPad.
Anyhow, in 2011 in the markets of smart phones and tablets considerable growth of demand will be observed, and the majority of new users will choose exclusively between Google and Apple so, the audience of both platforms will continue to grow. The choice of devices on the basis of Android will steadily extend, therefore the platform share in the market of smart phones considerably will increase. But as Apple offers quite competitive prices of the smart phones (unlike the prices on Mac in comparison with PC in 1980 and 90th years), iPhone will not be limited to a role of an elite product, and the company will manage to occupy where the big market share, than in due time in the market of personal computers.
In the market of tablets at Apple there is a huge advantage: iPad has in consumers amazing success. In 2011 Android and other players will gradually reduce market share Apple, but by the end of the year the company will prevail still in this segment.
And how Microsoft, HP, ios vs android and android vs ios, BlackBerry and Nokia?
Unfortunately, this four has lost the former positions, and in 2011 they should begin with zero. One year ago Microsoft with Windows Phone 7 and HP with Palm web OS still could undermine success Apple and Google in the market of smart phones, but they have missed the chance. Though both companies offer quite worthy products, with marketing they have missed, and now they should put weight of efforts again to interest developers in the platforms.
